The sale of Unit 26 at 20-22 Ellerslie road, Meadowbrook is a testament to the determination of newcomer Annabel Salcedo and her ability to utilise her strong foundation of working as a PA to Director Aldo Bevacqua for many years. Illustrating the benefits of a good foundation, Annabel has highlighted her ability to build and maintain trusting relationships with clients, manage and exceed high expectations, and deliver outstanding results within short time frames.
Stepping into 2024, Annabel decided it was time to advance her career into a sales and leasing agent role as opposed to being a Personal Assistant. Upon entering into her new role, Annabel did what all agents do and hit the pavement to begin prospecting. Eventually, after many daunting calls and emails, Annabel managed to touch base with the owner of Unit 26/20-22 Ellerslie Road who had plans to sell! Once discussing their plans and goals, Annabel was not only determined to achieve her first sale but also to achieve the vendors goals for their asset. The vendor admired Annabel’s determination and decided to give her an opportunity to sell the property on an open listing agreement – This made Annabel even more determined to not only secure the sale but exhibit that the vendors faith was not misplaced.
This property presented unique challenges and opportunities within a saturated market however Annabel played an integral role during the early stages, offering deliberate and innovative marketing strategies to ensure that the property was at the forefront of the market. These marketing strategies proved fruitful as the property only remained on the market for two months before a buyer was secured much to the vendors delight.
Fortunately, this was a very quick and easy settlement between the buyer and vendor with very little disruption however Annabel still seized the opportunity to display her skillful communication, ensuring both the Vendor and Buyer understood the process. Annabel’s consistent updates and responsiveness secured a strong and trusting relationship with her Vendor as well as a very endearing testimonial.
This great effort resulted in the property settling within a month of the contract being executed – Delivering exceptional outcomes for both the vendor and buyer.
This sale is a testament to the determination, work ethic and capability of Annabel Salcedo and was an exceptional start to her career as a sales & leasing agent.
If you’re looking for a dedicated commercial agent to market your asset, contact Annabel Salcedo at RWC Springwood.